Craft meaningful expressions and experiences for brands, products, platforms, and industries within the digital realm.
2024
Siemens Xcelerator
Website, APP, Product, Digital Experience
Design Direction / Product Design / UX/UI / Copywriting
2024
Siemens Xcelerator_Seller Portal
Product, Digital Experience
Design Lead / UX/UI
2024
CNP LiFE SCiENCE
Website, Digital Experience
Creative Direction / Visual Language / UX/UI
2022-2023
Auner
Branding, Website, Digital Experience
Creative Direction / Visual Language / Brand Strategy / UX
2022-2023
Alibaba Cloud E2
Branding, Digital Experience, Product, E-commerce
Principal Design / Creative Direction / Visual Language / UI
2022
E2 LinkedMall_Furniture
E-Commerce, Website
UI/UX / Strategy
2022
E2 LinkedMall_Editor
E-Commerce, Website
UI / Visual Language
2022
E2 Intelligent Procurement & Sales
E-Commerce, Console
UI/UX
2021-2022
Education Projects ✽ 4
Strategy, Product & Experience
Visual Lead / Strategy / Conceptual Design / Product Design / Research
2018-2022
Evolving Design System & Language
Design System & Language, Strategy, Research
Builder / PM / Research / Design Thinking
2021
Yunzhidao - CEO/Management Dashboard
Product, Website
Visual Lead / Data Visualization / Branding
2021
FOCO
Branding
Brand Identity
2021
ACD Yearbook 2021
Content Creation, Yearbook
Creative & Art Direction / Design Strategy / Content Creation / Copywriting
2020-2021
B-Design
Design System, Branding, Digital Experience, Strategy
Principal Design / Creative & Art Direction / Branding / Color RnD
2020
B-Design Website
Website, Digital Experience
UX/UI / Art Direction
2020
UES
Branding
Brand Identity / 3D Image / Art Direction
2020
AI Design Lab
Branding
Brand Identity / 3D Image
2019
Alibaba Cloud Drive APP
APP, Digital Experience
UI
2019
2019 APSARA Conference
Conference Design, Production
Creative & Art Direction / Visual System / 3D RnD / Motion / Graphic
2019
T - Head
Website
Creative Design, 3D Image
2018
2018 UCAN Design Week
Strategy, Conference Design, Production
Art Direction / Theme Design / Video Team Management / Video Production
2018
Alibaba Design Empowerment Plan
Conference Design
Visual Language / 3D Image / H5
2018
Alibaba Cloud Product Manager Conference
Conference Design
Visual Language / KV
2018
Alibaba Cloud 2018 Double 11
Campaign
Visual Language / KV / 3D Image
2017
2017 The Computing Conference
Conference Design, Production
Creative & Art Direction / Strategy / Guideline Design / Color System / Graphic
2017
Alibaba Design Rebrand
Branding, Strategy
Design Lead / Creative Design / 3D / Motion
2016
Alibaba Cloud 2017 Calendar
Illustration, Production
Visual Design / Illustration / Communication
2016
Alibaba Cloud 2016 Double 11
Campaign
Visual Language / KV / H5
2016-2022
Alibaba Group Public Welfare
Strategy, Production
Visual Design / Content Direction / Strategy
2016-2020
Employer Brand for Alibaba / Alibaba Cloud / ...
Content Creation, Production
Creative & Art Direction / Motion Graphic / Communication / Copywriting
2015-2016
Alibaba Cloud Rebrand
Branding
Conceptual Design / Brand Identity / Color Design / Brand Materials
2015-2016
Zhengcaiyun
Branding, Design System
UED Lead / Branding / UX/UI
2014-2015
Alibaba Cloud - OpenSearch
Product, Digital Experience
UX/UI
2013-2014
Alibaba Cloud - Cloud Monitor
Product, Digital Experience
Product Design / UX/UI
2013-2014
Alibaba Cloud - Console Guideline
Design System, Research
UX/UI / Design Guideline